Online Toy Store

This was an online toy store and one of the very first. They asked for product descriptions that were narrative, friendly, and, when possible, in the first person. In this case, it was a true-ish story.

Title: Sleuth Scope

[Aisle copy] Your kids can scope it all out without being seen

[Summary Description] This extendable periscope from Wild Planet is bound to pique your kids’ curiosity. It extends up to two feet with an advanced lens system of 4x magnification and easy-to-use manual focus.

[Age Range] 4and up

[Product Description] We had an unusual experience at our house this spring. A pair of cardinals built a nest in a tall rhododendron bush right outside our window. But, by the time the kids would pull chairs over to watch the progress the adult birds would see them and fly away in fear. The Sleuth Scope caused a collective family brainstorm. By staying below the windowsill and raising the extendable periscope, the kids could watch the cardinals’ progress to their heart’s content. We’re pleased to report that, from nest-building, to egg-laying, to hatching, and—the biggest thrill of all, watching the parents feed the babies, the kids were eye-witnesses to it all. And now that the babies are flown and spring moves into summer, they’ve put the Sleuth Scope to many more uses. Hint to parents: bring it the next time you go to a baseball game– your littlest ones will finally be able to see over the crowd.

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More Product Descriptions

It has been my pleasure to write product descriptions for the American Kennel Club. The only snag is that I then want to purchase everything I write about. I have a very lucky dog.

Rough Rascals Multi-Play Dog Toy

With multiple textures and so many different way to play, these tough dog toys are like several toys in one. They’re constructed from canvas, rope and plush so they’re perfect as tug toys, for a game of fetch, as little noisemakers and just to carry around. Choose your (or your dog’s) favorite rascal: coyote, skunk or raccoon and let playtime begin!

Why we like it

Dogs can easily become bored with the same old toy, but this versatile dog toy is like several toys in one. Fetching, chewing, tugging, squeaking and comforting, the rough rascal toys have it all. The varied textures provide different mouth feel, too.


Nylon Chevron Dog Leash

This eco-friendly dog lead is as stylish as it is useful. It’s offered in a choice of bright colors, ensuring you’ll never lose site of your pup, even in the dark. The lead comes in two sizes and is made from 100% certified recycled plastic bottles, so it’s kind to the environment too.The solid metal D-ring attaches securely to your dog’s collar. It’s machine washable–just toss it in the wash as needed. Pair it with the chevron dog collar.

Why we like it

This is one leash you’ll never lose sight of–the bright colors just pop, even at night. We like that it’s made from recycled materials, so it’s environmentally friendly.


Perfect Pod Memory Foam Dog Bed

We all know a comfortable bed goes a long way towards a good night sleep (or nap) and the same is true for dogs. This bio-based memory foam dog bed has a cooling gel layer for added comfort. Liners on the top and bottom are antimicrobial and breathable. Your dog will also appreciate the wrap-around head rest, perfect for dogs who like to nestle against something when they sleep, as well as for dogs who prefer a pillow. The center cover is completely removable and, even better, machine washable. This stylish dog bed comes in a variety of color combos and is eco-friendly, sourced and made in the USA.

Why we like it

With layers of gel and memory foam, this dog bed is constructed to keep it shape. It’s made with environmentally-friendly materials, including bio-based foam and recycled materials. It comes in four sizes and a variety of color combinations so you can choose just the right one for your dog.


Bernese Mountain Dog Pooch Decor Decorative Pillow

These decorative dog breed pillows are a great way to display your favorite canine anywhere in the house. The lively patterned background highlights an attention-getting representation of breed. And the durable fabric is suitable for both indoors and out.

Why we like it

The eye-catching dog design really pops against the decorative background fabric and is a stylish statement for any house.


See more here, but dog lovers, don’t say I didn’t warn you!

8 Top Graduation Gift Watches

An online watch retailer used this on their site and for social media. I wrote a series of these.

What to get the guy who has everything? If by “everything’” you mean student loans and a job hunt ahead, choose one of these grown-up watches—he’ll be on time everywhere and look great getting there.

Armani Exchange AX1042 Men’s Miami Black Dial Chronograph Black Silicone Strap Watch ($127)

This handsome heavy chronograph has looks and brains. The combination of stainless steel, black dial, silver accents and rugged black rubber band will look good with anything, from a job interview to an “I-got-the-job” celebration dinner.

  • Rugged silicone band
  • Quartz chronograph movement
  • Date display

Shop Armani Exchange AX1042

Hugo Boss 1512597 Men’s Black Dial Black IP Steel Rubber Strap Chrono Watch ($327)

If your grad is bold, creative and a bit sporty, he’ll love the vivid red hands and hour markers against the black face. The perforated rubber band with red stitching is a solid finishing touch. But looks aren’t everything–check out the chronograph and date display functions.

  • Dual time and date display functions
  • Water resistant to 100 meters
  • Japanese quartz chronograph movement

Shop Hugo Boss 1512597

Citizen Titanium Perpetual Calendar Watch BL5250-02L ($280)

When it’s time to get serious about well…time, you won’t find better than this, with its Eco drive quartz movement that charges in any light. There are lots of cool details, like a perpetual calendar, alarm and tachymeter. Handsome, reliable and solid—just like your grad.

  • Lightweight titanium case
  • Waffle pattern on the dark blue face
  • Rechargeable lithium ion cell—no more batteries!

Shop Citizen BL5250-02L

Invicta 1941 Men’s Subaqua Sport Chronograph Gold Plated Steel Blue Dial Watch ($300)

Brawny and beautiful, this watch wins raves for its sharp blue and gold looks, solid weight and precise time keeping. The stainless bezel, case and bracelet and the flame fusion crystal will last for years and years– and stay stylish just as long.

  • Swiss quartz chronograph movement
  • 18k gold ion-plated stainless steel case and bracelet
  • Water-resistant to 100 meters

Shop Invicta 1941

Festina F16658-5 Men’s Chrono Bike Black Dial Steel Bracelet Quartz Watch ($243)

Not many brands combine Swiss watchmaking technology with sleek Italian design. A perfect choice for the grad who appreciates clean good looks, handy chronograph features and superior quality.

  • Fashionably large face
  • Solid stainless steel case
  • Quartz chronograph movement

Shop Festina F16658-5

Wenger 77059 Men’s Stainless Steel White Dial Chronograph Watch ($278)

What do you expect from the company that brings us Swiss Army Knives? Absolute precision, serious function, and superb workmanship. Designed for search & rescue pilots, but a perfect gift for grads on somewhat less serious missions. And check out the snappy red-tone hands and hour markers.

  • Unidirectional rotating bezel
  • Scratch resistant sapphire crystal
  • Large Arabic numerals

Shop Wenger 77059

Jorg Gray JG4510 Men’s Quartz Silver Dial Leather Strap Watch ($362)

Tough enough for the Houston Oilers O-line and elegant enough for a president (see President Obama on the cover of Rolling Stone), this US brand combines classic design with state-of-the-art watchmaking. Here’s a watch that says “I can do anything and do it with style.”

  • Italian crocodile leather strap
  • Japanese quartz chronograph movement
  • Brushed stainless steel case

Shop Jorg Gray JG4510

Citizen AT4004-52E Men’s Eco-Drive Two Tone Perpetual Calendar Atomic Black Dial Watch ($446)

With a Citizen watch, you know you’re getting innovative technology combined with great style and this beauty has it all. The Eco-drive movement charges in natural or artificial light and the time is radio controlled by an atomic time signal. Your grad never even has to set it.

  • Perpetual calendar
  • Alarm function
  • Scratch resistant sapphire crystal
  • Chronograph with tachymeter

Shop Citizen AT4004-52E

Brand Descriptions

PJ Salvage

Since 1996, PJ Salvage has been wrapping women in comfortable, funky, high-quality sleepwear. The line includes night shirts, robes and, of course, the flannel pajamas the brand is best known for. Cheerful patterns are a hallmark of PJ Salvage pajamas. You’ll find a pattern for every mood–funky animal prints, hearts, flying cupcakes, peace signs, amusing sayings, whimsical hearts, even skulls. But whimsy alone isn’t what sets PJ Salvage apart. Their sleepwear is made of high-quality fabrics including 100% cotton flannel in a perfect weight, lightweight cotton voile,  and a thermal velour in a cotton/poly blend.

PJ Salvage has recently expanded their line to offer chemises, camis and some lingerie pieces.  Chemises, perfect for warmer weather, are fabricated in  softs wovens and knits in pretty, muted colors, like lavender and soft sky blue. For those who love the funky side of PJ Salvage, there are also patterns lipstick lips or tie dye.  You’ll find a variety of robe styles to complement  pajamas and night shirts for all seasons.

PJ Salvage pajamas are celebrity favorites, too and have been spotted on  stars like Cameron Diaz, Gwen Stefani, Jessica Alba, Sharon Stone and others. In fact the PJ’s are celebrities in their own right, having made supporting role turns on several television shows, including Ugly Betty, Everybody Loves Raymond, Desperate Housewives and West Wing, to name a few.

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DKNY Hosiery

Donna Karan has been a fashion icon for decades.  She founded DKNY in 1984 as a design-driven company, reflecting an urban energy that meets every day needs. DKNY clothing is both friendly and fashionable–easy to wear and with great style. By the 1990’s the DKNY brand had expanded into apparel for men and women from top to bottom.

It’s only natural the DKNY hosiery would have that unique combination of wearability and style. The hosiery line includes opaque tights and knee-highs as well as textured and net tights.  You’ll find tights in lots of fashionable colors, too, including wine, chocolate, fatigue, navy and gray: hosiery that compliments almost anything in your wardrobe. The fun, flirty patterned pantyhose in their bold colors are a perfect alternative to winter black.

Most styles run from small through plus size and also come in tall and petite plus. The finely woven material creates an even opaque coverage and the fabric stretches and moves with you. Some tights have a smooth velvet texture, while other items are sleek and smooth as silk.  Customers rave about DKNY hosiery’s comfort, too. In fact, they’re a favorite of flight attendants, a group who knows something about hard-working legs. The tights keep their fit and shape, wash after wash, making them a fashion bargain as well.

If you’re a fan of ‘Gossip Girl,’ DKNY legwear is probably as familiar to you as if it were in your own lingerie drawer, since it’s seen in so many episodes. Look for styles designed by the teamwork of DKNY and Eric Daman, Gossip Girl’s costume designer.

Product Descriptions for an Online Catalog

Ben Franklin and the kite, Newton and the apple, Palo Alto-based Cirrus and the Ice Ball Press. Cubes quickly dilute drinks, turning them into sad watered-down versions of themselves. Enter the Cirrus Ice Ball Press. Now make large spherical ice balls in one minute. Buy pieces separately or as a premium package.
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We know–we had to ask, too. But for those in the mixology know, the Cirrus Ice Ball Press is the tool that shows you’re serious about the quality of your cocktails. Who wants to ruin a perfectly aged single-malt with rapidly melting ice cubs? The serious bartender knows how to carve perfect spheres of ice–a skill that probably deserves some sort of black belt. Now you can do the same thing–no skills and one single large ice sphere in about one minute. Just put water in the mold, place it in the press and make both your drinks and your guests happy. Skoal!

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As a master of 20th century Danish Modern design, Hans Wegner’s pieces are prized for their perfect combination of form & function. Known mainly for his chairs–including one that took a star turn in the 1960 Nixon-Kennedy debates– Wegner’s cabinetry includes pieces of beauty that will be stars in your home, too. (319 characters)

Trained in both cabinetry and architecture, Wegner made pieces that are renowned for their organic design and functionalism. Meticulously created by the hands of a master, this Hans Wegner buffet, circa late 1960’s, has become iconic as an important example of Danish Modernism. Natural teak doors slide open to reveal beautifully dovetailed drawers and adjustable shelves, all ready for your dinnerware, media or whatever deserves to live in this gorgeous Danish Modern masterpiece. (484 characters)

Designer: Hans Wegner
Dimensions: 79″ long x 32″ tall X 19″ deep
Materials: Teak and oak
Adjustable shelves and dovetails drawers, 3 sliding doors

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