Boomer Radio?

We are so special that we require our very own radio show. Called  Encore Living, the call-in radio show apparently caters to boomers, with such topics as travel, entertainment, legal affairs, health, financial news, and a little Las Vegas comedy from Buddy Hackett’s son, Sandy.

The show, which has launched in about a dozen cities, is meant to be the next best thing for our generation since we are either ignored or dissed by younger generations (read ‘market share’). However, during a brief listen to their sales clip, I heard the word ‘senior’ a dozen times as well as some decidedly un-hip radio chitchat.

For those of us who have turned into our parents, Encore Living may be right on target. However, if I need to feel old, I just listen to my kids’ music.

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